By the time you graduate from makeup school, your professor makes sure that you know everything there is to know about styling. You learn how to cut, dye, wash, dry, straighten, and style hair in addition to learning hygiene and much more. However, what most schools won't teach you is how to run a salon business and, more importantly, how to get and grow customers.
The key to a successful salon business is having a good customer base. Here are three ideas for how you can get one. Marketing your business is essential if you want to be successful. Take these mentioned below some of the ideas, make a plan for your business, and take action! If you are getting confused about how to market your salon then you can also join beauty parlor marketing programs to get the right path to grow your business.
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Direct mail with promotional offers:
Who did you tell you were in business now? If your answer is nothing, then your first idea is: tell all your friends and family. Use the name and email address or physical mailing address of everyone you know and send out brochures to let them know that you are now interested and currently accepting clients. Include your location and contact information, as well as a photo of the work you have done.
The most effective of all referral marketing campaigns. Nothing brings more customers to a deal than references. Someone recommends a product or service to others they have used. Most of the time, when someone recommends something to you, you will try it. That's why you need a recommendation at your hair salon.