Few visitors will know what they are looking for when they arrive at an eCommerce website. To help visitors find products on your website, you must implement advanced product filtering. Yet, 16% only of the major eCommerce websites offer decent filtering. Customers will be able to look at all the products that you offer and choose the ones that best suit their needs.
Your customers will be able to search through your product lists using product filters. Product filter and look Shopify help you to grow your business.
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These best product filter practices are worth considering for your website to improve customer experience.
Use product filters according to the category
It is important for customers to be able to find products easily, but 42% of major eCommerce websites don't have category-specific filtering options for certain product verticals.
A category filter is a filter that only works for a select number of product categories. Category filters are different from site-wide filters like 'Price' and 'Best Seller'. They only apply to products within a specific product category.
Multiple filter values can be enabled for the same type
Multi-select filtering allows you to choose two options within a single group to filter a product set that matches both of these values.
Especially for product categories that contain compatibility-dependent products, such as accessories, spare parts, and integrated systems, you need to implement compatibility filters to ease the buying experience for your customers.